Website & SEO Audit Service From £495
A Website & SEO Audit That Shows What To Fix First.
Modemkiller’s Website & SEO Audit examines how search engines, prospective customers and website systems experience your site. We combine technical evidence with human review to identify the issues affecting visibility, understanding, usability and conversion—then arrange them into a commercially useful order of action.
Based in Renfrew, close to Paisley and Glasgow, and available to organisations across Scotland, the wider UK and Canada.
When Website Problems Become Hard to Diagnose
Signs Your Website Needs an Independent Audit
From Error Lists to Informed Decisions
Traffic, Rankings and Enquiries Can Decline for Different Reasons
An underperforming website rarely has one isolated fault. Search engines may struggle to crawl or interpret important pages. Content may target the wrong intent, compete with itself or fail to answer the questions prospective customers ask. Slow templates, broken links, weak internal navigation and unclear calls to action can compound the problem.
Automated tools can find symptoms, but they cannot reliably decide which findings matter commercially, which are caused by the platform and which should be addressed first.
An SEO Audit Should Produce Priorities, Not More Uncertainty
A long technical export can make a website look comprehensively analysed while leaving its owner unsure what to do. Modemkiller combines crawl data, available Search Console and analytics evidence, page-level review and business context to distinguish important problems from background noise.
The result is a plain-English findings report and prioritised action plan. Where implementation is requested, we agree a separate improvement scope after the findings are understood—so you are not committed to repairs before the diagnosis is complete.
Evidence Before Activity. Priorities Before SEO Theatre.
A Useful Audit Connects Technical Findings to Business Consequences
SEO tools are good at collecting signals. They can surface broken links, duplicate metadata, crawl paths, performance issues and ranking changes at scale. They are less capable of deciding whether a warning affects an important service, whether a page matches real search intent or whether fixing it would change a commercial outcome.
Modemkiller uses Search Console, analytics, crawlers and external SEO platforms as evidence—not as substitutes for judgement. Findings are checked against the website’s offer, audiences and conversion paths before they become recommendations.
AI may assist with pattern recognition, comparison and synthesis. It does not independently approve facts, invent strategy or decide priorities. Jamie Morrison reviews the evidence and takes responsibility for the conclusions.
What the Audit Needs to Achieve
A Clear View of Website Health—and a Defensible Order of Action
The value of the audit is not the number of issues found. It is the confidence to distinguish urgent problems from low-impact warnings and understand what should happen next.
Audit Coverage
The Website Disciplines We Examine
Evidence, Not Dashboard Theatre
Recommendations Grounded in Real Website Delivery
Modemkiller designs, builds, launches and supports websites, so audit recommendations are tested against implementation realities—including CMS constraints, responsive behaviour, content ownership, tracking and launch risk. Explore our work to see the standard of structure and delivery that informs that judgement.
Explore How Each Project Addressed:
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Challenges
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Solutions
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Outcomes
Site Traffic
1000
The audit does not guarantee rankings, traffic or enquiries. It creates a defensible evidence base for improving the website and making better SEO investment decisions.
Automated SEO Check
Fast Signal Collection
Useful for routine monitoring and identifying possible errors, but the results often include false priorities, repeated template issues and warnings without commercial context.
Modemkiller Website & SEO Audit
Human Interpretation and Prioritisation
We review technical evidence, search performance, page intent, content structure and conversion journeys together—then explain what matters, why it matters and what should happen next.
Why Modemkiller’s Audit Is Different
More Useful Than an Automated Score. More Honest Than a Predetermined Sales Pitch.
Thinking That Carries Through To The Build
An automated scan and a consultancy-led audit serve different purposes. One collects signals quickly; the other interprets those signals in the context of the website, the business and the people expected to act.
Project Deliverables
What Your Website & SEO Audit Can Include
Coverage is confirmed against the website’s size, platform, available evidence and commercial priorities. A focused audit concentrates on the pages and issues most likely to affect visibility and enquiries; a comprehensive audit can examine more templates, services, locations and historic evidence.
In Summary:
What Modemkiller Does:
What We Need From You:
Audit Process & Timeline
From Website Evidence to an Ordered Plan of Action
Each stage reduces a different kind of uncertainty. You provide the business context and agreed access; Modemkiller gathers the evidence, examines the website and translates the findings into priorities you can act upon.
Tools, Evidence & Implementation
Audit With Tools. Interpret With Judgement. Fix With Purpose.
The Platform Shapes the Investigation
We assess Wix Studio, WordPress and other agreed platforms in the context of how they actually render pages, structure content, handle redirects, expose metadata and manage indexation.
Platform-specific behaviour matters. The same audit warning can require a different response depending on the CMS, template and implementation.
AI and Automation Assist the Audit—They Do Not Decide It
Crawlers, SEO platforms, Search Console data and AI-assisted analysis help identify patterns and test hypotheses efficiently. Modemkiller reviews the evidence, checks priority pages manually and retains responsibility for every recommendation.
If you subsequently commission improvement work, the agreed fixes are implemented on platforms we can responsibly support. Where another developer or specialist is better placed, the findings are documented clearly enough to support a practical handover.
Findings, Priorities & Handover
At handover, you receive the agreed audit report, prioritised action roadmap and a walkthrough of the findings. You can commission Modemkiller to implement a defined set of improvements, use the documentation with your internal team or pass it to another suitable provider.
Typical Audit Investment:
£495–£2,499
Costs Correspond To:
- The number of pages, templates, services and locations being examined.
- The website platform and level of technical complexity.
- The availability and quality of Search Console and analytics evidence.
- The depth of keyword, competitor, content and backlink analysis required.
- The number of priority pages requiring individual human review.
Typical Audit Duration:
1–3 Weeks
Timescale Depends On:
- The size and crawl complexity of the website.
- Timely access to the CMS, Search Console and analytics where required.
- The number of priority pages and templates being reviewed.
- Whether historic traffic or ranking changes need to be investigated.
- The time required to verify and prioritise the findings.
SEO Audit Cost, Scope & Timescale
Your Audit Investment Reflects the Website and Evidence Required
A focused Website & SEO Audit typically costs £495–£995. This is most appropriate for a smaller business website with a defined set of priority pages and a clear reason for commissioning the audit.
A comprehensive audit typically costs £1,250–£2,499. This can accommodate larger websites, multiple services or locations, historic search-performance analysis and a deeper review of content, competitors and conversion journeys.
Implementation is not assumed or automatically included. Ongoing SEO, content production, digital PR, paid media, third-party subscriptions and substantial redevelopment are quoted separately where required.
Project Scope
What Determines The Final Scope?
Before quoting, Modemkiller reviews the website, the reason for commissioning the audit and the evidence available. We then define whether the engagement should be a focused audit, a comprehensive website-and-SEO investigation or a separately scoped audit followed by implementation.
This prevents a small site from funding unnecessary analysis and a complex site from receiving a superficial report.
Focused audit: priority pages and immediate issues.
Comprehensive audit: wider technical, content, search and conversion analysis.
Implementation: agreed separately after the findings are understood.
Independence, Access & Follow-Through
Clear Evidence, Confidential Access and No Obligation to Buy the Fixes
Your proposal defines the audit scope, required access, evidence sources and supplied outputs before work begins. Credentials and permissions are used only for the agreed investigation, and read-only access is preferred wherever practical.
Findings are reviewed by Jamie Morrison and distinguish verified problems from assumptions, opportunities and lower-priority warnings. You are not required to commission Modemkiller for follow-on implementation.
After the audit, support can include:
- A walkthrough of the findings and opportunity to ask questions.
- A defined period for clarification of the supplied recommendations.
- An optional, fixed-scope website improvement proposal.
- Clear documentation for an internal team or third-party provider.
- Separate ongoing SEO or monitoring support where appropriate.
What Happens Next
What Happens When You Get in Touch?
The first conversation establishes why the website is being audited, what has changed and which evidence is available. Modemkiller reviews the public website before recommending a proportionate audit scope.
The conversation is free, and you are not committed to ongoing SEO or implementation work.
