Betasoft is a Glasgow-based software consultancy specialising in delivering Microsoft Dynamics 365 and business process automation for SMEs and enterprise organisations across the UK and internationally. Their work focuses on helping businesses streamline operations, improve data visibility, and scale with confidence using tailored Microsoft solutions.

Betasoft required an accessible website platform for internal updates, a clearer digital strategy to support long-term organic growth, improve search visibility, and better communicate the value of their services to decision-makers. Modemkiller supported Betasoft with SEO-led content development, blog optimisation, and a structured comparison approach designed to attract high-intent users researching CRM platforms and business systems.