Website Redesign for BetaSoft Solutions
Giving a multi-specialist software consultancy a clearer website for explaining its services and solutions.
Business Location:
Glasgow, Scotland
Website Platform:
Wix Studio
About The Business
Business Software & IT Consultancy
BetaSoft Solutions is a Glasgow-based software and technology consultancy serving organisations that need better control over documents, data and everyday processes. Its work spans secure print management, Microsoft 365 automation, business applications and support, with SharePortals forming part of its wider solutions portfolio. The website needs to speak to decision-makers with different operational problems without making the company feel fragmented.
The Challenges The Business Faced
The obstacles that Modemkiller would help overcome:
BetaSoft had substantial technical expertise, but its earlier website did not give each area of the business a sufficiently clear route for prospective customers. A visitor looking for print security, document automation or a Microsoft 365-based CRM could arrive with very different questions. The redesign therefore needed to explain a broad offer in plain business terms, separate services from software solutions, and provide enough detail for buyers to evaluate the right path. The existing brief also called for a more manageable publishing platform and a stronger foundation for search-oriented content.
Engagement Scope & Project Goals
B2B website redesign, information architecture and SEO-led content structure
Make BetaSoft's overall proposition understandable
Separate services, software and educational content into clear journeys.
Give print and automation software their own relevant landing pages.
Support evaluation with explanations, examples and conversion routes.
Provide a maintainable Wix Studio foundation for ongoing updates.
Build search visibility around relevant service and solution questions, with metadata developed for the launch pages.
Key Impacts & Successes
Search Visibility That Grew Year on Year
Between 1 August and 18 September, Wix's connected Google Search data recorded 2,949 impressions and 35 clicks in 2026, compared with 2,061 impressions and 29 clicks in the same 2025 period. Non-branded SharePoint CRM template searches also brought visitors to a focused resource page.
Clear service and solution paths
Non-brand CRM searches reached the site
Distinct buyer next steps
Year-on-year Impressions up:
43
Project Outcomes
Clearer Journeys Across a Complex Offer
Featured Capabilities
Bringing Structure to Technical Expertise
Project Progression
From Broad Expertise to Focused Journeys
The project brought several distinct areas of BetaSoft's work under one coherent website. It moved from understanding the business and its audiences, through the service and solution structure, to the Wix Studio build and an ongoing content foundation.
Stage Tasks & Responsibilities
Implementation Rationale
Making Multiple Specialisms Feel Like One Business
The delivery challenge was not simply the number of specialisms, but giving each a useful place in the buyer journey. Wix Studio allowed Modemkiller to use a consistent visual system while keeping professional services, software solutions and resources distinct. Topic-focused page structures and launch metadata supported those routes, while the blog provided room for deeper explanations without overloading the core service pages. The resulting website can accommodate new content as BetaSoft's offer evolves.
The Role of Artificial Intelligence
Human-Led Strategy, Selective AI Quality Checks.
Scoped for Sanity Checks on Copy & Metadata.
Modemkiller developed the website strategy, information architecture, design and launch-day metadata. AI was used sparingly to check selected copy and metadata for clarity and consistency. Decisions about the offer, buyer journeys and implementation remained human-led. This human-led metadata strategy led to the brands' search impressions growing 43% year-on-year.
