Website Strategy & Design for Hugh Stirling
A contractor website reshaped around fire-door services, product ranges and finishes.
Business Location:
Glasgow, Scotland
Website Platform:
Wix Studio
About The Business
Construction and fire-door manufacturing
Hugh Stirling is a Scottish contractor whose work spans specialist construction services and fire-door manufacturing. Its website needed to explain a broad offering clearly while giving prospective commercial and public-sector customers a credible route into the detail behind its work.
As the project progressed, fire doors became a more defined focus for the business. The website had to develop with that direction, giving the manufacturing offer room to be understood rather than treating it as one service among many.
The Challenges The Business Faced
The obstacles that Modemkiller would help overcome:
Hugh Stirling's previous website made strong use of professional imagery but gave visitors limited written context for its services and expertise. The first phase of this project established a clearer service-site foundation. The original second-phase brief was a members' area for fire-safety and compliance documents and guidance.
Between phases, the business's priorities sharpened around fire-door manufacturing. A detailed public-facing fire-door offering became more useful than the proposed portal. The challenge was to redirect the work without losing the first-phase foundation: explain distinct product ranges and organise finish information drawn from multiple supplier sources.
Engagement Scope & Project Goals
A 12-week, two-phase website strategy, design and implementation project
Establish a clear, credible website for Hugh Stirling's contractor services.
Adapt the second phase to support its growing fire-door manufacturing focus.
Give customers distinct routes into fire-door services, ranges and finishes.
Organise supplier finish information into maintainable website content.
Help commercial and public-sector buyers find relevant information and start an informed enquiry.
Key Impacts & Successes
A 421-Item Finishes Database Built For Scale
The finished website's finishes collection contains 421 published items, organised across painted, laminate, impact-protection and veneer categories. Each item records its source, turning information gathered from separate supplier materials into content that can be managed within the site. AI assisted the compilation and assembly of this database, reducing the manual work required to bring the information together. That efficiency helped keep this part of the project proportionate for Hugh Stirling.
421 source-referenced items
Six dedicated fire-door ranges
Scalable, Maintainable CMS structure
Ingestion of supplier information
Multi-Source Records Total:
421
Project Outcomes
A Clearer Route From Contractor Services to Fire-Door Detail
Featured Capabilities
Strategy, Design and Structured Content Working Together
Stage Tasks & Responsibilities
Approximate Project Timeline
How the Website Evolved With the Business
The project lasted 12 weeks across two phases. Phase one established the service-site foundations. When Hugh Stirling's direction sharpened around fire doors, phase two shifted from a proposed members' document hub to a more useful public-facing product and finishes structure.
Quality Assurance & Delivery
What the Two-Phase Project Delivered
The work combined website planning, design and implementation with a revised information structure for fire-door services, ranges and finishes. The result supports the business Hugh Stirling had become, not only the brief it began with.
Implementation Rationale
A Website Built to Explain and Maintain a Growing Offer
Wix Studio provided a flexible foundation for the service-led site and the later expansion of its fire-door content. CMS-managed ranges and finishes make the product information easier to organise and update without rebuilding the page structure whenever the offering develops.
The Role of Artificial Intelligence
Database Creation with AI Assistance. A Cost Effective Operation For The Client.
Turning scattered supplier information into structured finish data.
The finishes and colours information arrived across a number of components and supplier documents. AI assisted with compiling and assembling that material into a consistent database, making a substantial content task quicker and more cost-effective. The saving in production effort was passed on to Hugh Stirling.
The useful outcome was not an AI-written sales claim. It was a structured collection of source-referenced items that the website could draw on and Hugh Stirling could maintain. Product suitability, specification and compliance still depend on the relevant supplier information and project requirements.
