Case Study: Beauty Academy & Treatment Website
A Wix Studio redesign bringing specialist treatments, professional training and online learning together within a cleaner, more manageable website.
Business Location:
Glasgow, Scotland
Website Platform:
Wix Studio
About The Business
Health, Fitness, & Wellbeing
The Beauty Hub Academy is a Glasgow-based beauty, wellbeing and aesthetics business providing specialist treatments, professional training and online learning. Its website serves prospective treatment clients, aspiring practitioners and existing learners while connecting visitors with the appropriate booking, membership and learning routes.
The Challenges The Business Faced
The obstacles that Modemkiller would help overcome:
The previous website had been created using the classic Wix Editor and no longer reflected the business’s refreshed visual identity or the expanding service range. The replacement needed to present treatments, professional courses and online learning more clearly while accommodating the different systems used to deliver those services.
Engagement Scope & Project Goals
An 8-week Wix Studio redesign, CMS implementation and customer-journey development
Rebuild the website in Wix Studio, translate the refreshed branding into a cleaner digital experience, establish a scalable structure for treatments and training, and give the client the confidence to manage content and service information independently.
Key Impacts & Successes
Sustained Visibility & Platform Adoption
The website has attracted consistent engagement. Since launch, the website has recorded 320 direct member registrations and 49 programme completions. Between December 2025 and September 2026, Google Search generated more than 105,000 impressions and 1,672 organic clicks. Together, these signals show visitors moving from discovery into the academy’s wider digital experience.
320 direct member registrations
105K+ Google search impressions
1,672 organic search clicks
49 programme completions
Site Member Registrations:
320
Project Outcomes
A More Capable Website for Clients & Learners
Featured Capabilities
Design, Service Architecture & Platform Implementation
Project Progression
From Classic Wix Site to Scalable Academy Website
Across an approximately eight-week engagement, visual redesign, service organisation, CMS implementation and client training were brought together to create a platform capable of supporting treatment clients, professional trainees and online learners.
Stage Tasks & Responsibilities
Quality Assurance & Delivery
A Refined Website With Greater Client Control
Alongside the redesign, Modemkiller trained the client to use the Wix Studio dashboard and CMS confidently. This provided greater autonomy over website content and service information while leaving flexibility for the different systems used to deliver treatments, training and learning.
Implementation Rationale
Bringing Treatments, Training & Learning Into One Experience
The recent rebrand provided a strong visual foundation for a cleaner and more refined website. Modemkiller translated that direction into a responsive Wix Studio design and established a structured approach for presenting specialist treatments, classroom training and online learning.
The delivery structure was communicated to the client, who supplied the specialist information required for the CMS. Relevant booking, membership and learning routes were then incorporated around the business’s operational requirements, including both Wix functionality and appropriate external services.
The Role of Artificial Intelligence
Human-Led Strategy, Selective AI Quality Checks.
Limited assistance where careful review added value
AI played a deliberately limited role in the 2025 delivery. It was used to support quality and consistency checks across page content, service information and site metadata. The platform structure, visual implementation and client collaboration remained human-led.
