Case Study: Booking Website Design for The Spirit Worx
A trust-led Wix Studio website and booking system supporting spiritual services, classes and practitioner training in Glasgow.
Business Location:
Glasgow, Scotland
Website Platform:
Wix Studio
About The Business
Spiritual Wellbeing & Personal Development
The Spirit Worx is a Glasgow-based spiritual and wellbeing practice led by Louise McConville. Its services now include psychic and mediumship readings, Reiki, Pellowah, spiritual coaching, meditation and structured Reiki practitioner training.
Trust and personal connection sit at the centre of the business. The website therefore needed to communicate Louise’s experience and personality while making a broad, evolving service catalogue easy for prospective clients to understand and access.
The Challenges The Business Faced
The obstacles that Modemkiller would help overcome:
The Spirit Worx began without an established website or formal digital brand. Prospective clients relied primarily on word of mouth, while the breadth of the offer made it difficult to communicate every service clearly without overwhelming visitors.
The first requirement was a credible online presence that could be launched quickly. Once that foundation was operating, the challenge expanded: introduce structured service pages, live availability, booking policies, payments and customer self-service without losing the warmth and personal character of the original one-page website.
Engagement Scope & Project Goals
New website, brand and copy development, service architecture, Wix Bookings integration and SEO foundations
Establish the business’s first formal website and digital identity
Translate a broad service offering into an understandable customer journey
Position Louise as the trusted practitioner behind the business
Enable customers to review services, prices and availability online
Introduce direct booking and payment functionality
Support expansion from appointments into classes and practitioner courses
Key Impacts & Successes
Growing Visibility & Measurable Booking Activity
The first phase established The Spirit Worx online; the later booking phase turned that presence into an operational customer platform. Between August 2025 and 20 September 2026, Wix Bookings recorded 155 bookings from 69 customers, including 101 confirmed bookings.
Comparing August 2025 with August 2026, monthly bookings increased from five to 19. Over the same period, Google Search impressions rose from 366 to 2,501, while website sessions increased from 134 to 394. The evidence shows growing discovery translating into meaningful use of the booking system.
155 online bookings recorded
69 customers using the platform
Bookings up 280% year on year
Search impressions up 583% year on year
Online Bookings Recorded:
155
Project Outcomes
A Service Website That Became a Working Booking Platform
Featured Capabilities
Brand, Content, Booking and Technical Disciplines Applied to the Project
Project Progression
From One-Page Launch to a Scalable Booking Platform
The project was delivered across two focused phases. An initial one-week engagement established the brand and launched a complete single-page website. A later two-week phase expanded that foundation with structured services, customer booking journeys, availability, payment options and policies.
Stage Tasks & Responsibilities
Quality Assurance & Delivery
A Trust-Led Platform Ready for Everyday Management
Modemkiller led the brand direction, website structure, visual design, responsive implementation and majority of the customer-facing copy. Specialist service information supplied by Louise was incorporated where practitioner knowledge and appropriate terminology were essential. The completed platform gives The Spirit Worx control over services, prices, availability and future courses while providing customers with a consistent journey from initial discovery to booking.
Implementation Rationale
Wix Studio Design With an Integrated Booking System
Wix Studio provided the responsive design control needed to establish a distinctive purple-and-gold brand experience. Its structure also allowed the initial single-page website to be expanded without replacing the original foundation.
Wix Bookings introduced a managed service catalogue, calendars, payment options, booking policies and customer self-service. The same system now supports individual appointments, group meditation and a three-level Reiki training pathway, giving the business room to expand without rebuilding its customer journey.
The Role of Artificial Intelligence
AI Supported Review. The Strategy Remained Human-Led.
Limited assistance was used for quality checks during the 2025 delivery.
AI played a deliberately limited role in the project. It assisted with quality and consistency checks across page copy, policy content and metadata.
The brand direction, customer journey, service architecture, design and implementation were led by Modemkiller. Specialist practitioner content was supplied by Louise and incorporated at the appropriate points, keeping the finished website grounded in genuine experience and human judgement.
